Digital TV News: TOTAL TV
Nielsen launches The Media Distributor Gauge
May 14, 2024 – Nielsen has launched The Media Distributor Gauge, a cross-platform view of total TV consumption across broadcast, cable and streaming, aggregated and ranked by media company.
News categories:
Nielsen, Karthik Rao, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
Nielsen releases March 2024 The Gauge report
Apr 16, 2024 – Nielsen has released its The Gauge report for March 2024. While usage fell to some extent across each of the primary viewing categories, cable viewing from February to March drove a 0.7-point bump in share, resulting in 28.3% of TV for cable.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
U.S. TV viewing hits four-year high in January
Feb 20, 2024 – Nielsen's January 2024 report of The Gauge has revealed that January TV viewing levels soared with January producing nine of the 10 highest daily streaming levels ever.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
Two-thirds of European video distributors focusing on linear investments
Feb 1, 2024 – Two-thirds of European video distributors expect to generate a key part of their Total TV (linear and digital) ad revenue from linear investments, according to Altman Solon.
News categories:
Altman Solon, Daniel Weinbaum, Advertising, Digital TV, Europe, Market Research
Global TV shipments to fall below 197 million units in 2023
Nov 28, 2023 – TrendForce's latest research indicates a decline in global TV shipments to 197 million units in 2023 - a YoY decrease of 2.1%. Samsung continues to lead in TV shipments this year.
News categories:
TrendForce, Digital TV, Market Research, Smart TV, Worldwide
Tubi surpasses 74 million monthly active Users
Sep 6, 2023 – Tubi (NASDAQ:FOXA, FOX) has surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the year, reaching 1.4% of total U.S. TV viewing time.
News categories:
Tubi, Anjali Sud, Digital TV, Results, Subscribers, USA
Nielsen report highlights content discovery challenge for viewers
Aug 28, 2023 – Nielsen has released a report illuminating the surging number of program titles and streaming video services, as well as the resulting challenges for viewers deciding what to watch.
News categories:
Gracenote, Nielsen, Filiz Bahmanpour, Big Data, Digital TV, Europe, Market Research, North America, Streaming, UX
U.S. streaming climbs to record high in July
Aug 15, 2023 – Streaming accounted for a record high 38.7% of total U.S. TV usage in July, while linear TV viewership fell below 50% for the first time, according to Nielsen's July 2023 The Gauge report.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
U.S. TV streaming usage hits all-time high in June
Jul 18, 2023 – According to Nielsen's June 2023 report of The Gauge, streaming accounted for 37.7% of overall TV usage in the U.S. in June, a record high share total for the digital format.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
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